We’ve been using the same logo for for 20 years now, and I figured it was time for a sorely needed update. I stayed with the same font for branding purposes, but added a unique logo shape which I think really reflects the brand. I really like the way it came out and feel like I nailed the update. Of course, with the new logo, I had to update the website as well (of course :)). It’s still in progress, but it too is getting a full update.
